Rare Elvis Presley Prototype Jug Fetches $2000 at Auction

In an exciting event for collectors and fans of the King of Rock ‘n’ Roll, an exceptionally rare Elvis Presley prototype character jug, ELVIS Viva Las Vegas was sold for a striking $2000 at the Lion and Unicorn Auctions on January 24, 2024. This unique item stands out not only for its depiction of Elvis Presley but also for its significance as one of only two prototypes made to commemorate the iconic “Viva Las Vegas” era of Elvis’s career.

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The Royal Doulton jug, features a detailed and vibrant design that captures the essence of Elvis in his “Viva Las Vegas” days. It showcases the legendary singer with his trademark motorcycle, a TCB (Taking Care of Business) handle, a tall blue collar, and his signature long sideburns. The reverse of the handle shows a Police Badge with the words Reserve Captain Memphis Police, as well as a reference to gambling with some dice and the Ace of Clubs.

ELVIS Viva Las Vegas prototype reverse view

The jug bears the Royal Doulton backstamp and an American Toby Jug Museum sticker on its base. The base explicitly states that this item was not intended for resale but to be kept exclusively at the Royal Doulton Company, highlighting its value as a collectible. An additional sticker inside the jug reads “ELVIS-Viva Las Vegas, Timothy Potts 2007-PROTOTYPE,” denoting its prototype status and the year it was issued.

ELVIS Viva Las Vegas prototype base view

The jug measure 8.25″L x 5″W x 7″H, this piece of memorabilia is not just a tribute to Elvis Presley but underscores the enduring popularity of Elvis Presley and the high demand for unique collectibles associated with his legacy.

This auction event has not only provided a lucky collector with a piece of music history but also highlighted the fascinating world of collectibles and the stories they hold. The sale of the ELVIS Viva Las Vegas jug is a reminder of the lasting impact of Elvis Presley on culture and collectibles alike.